In 2024, skincare became smarter, gentler, and more tailored to your lifestyle. With the rise of Korean and Japanese-inspired double cleansing, oil-based balms, and skin-barrier-first formulas, face cleansers went from an afterthought to a make-or-break step. Whether you wear SPF daily, pile on makeup, or just need something calming after a long day—your cleanser should do more than just clean.
The latest wave of cleansers do it all: exfoliate, hydrate, remove makeup, soothe irritation, and prep your skin for the rest of your routine. We tested dozens of viral favorites, derm-approved picks, and under-the-radar gems to bring you the Top 5 Cleansers of 2024.
Ready to glow from the first step? Let’s get into the GOATED picks. 💧
🧼 The Lineup: 5 Best Cleansers of 2024
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🥇 1. KraveBeauty Matcha Hemp Hydrating Cleanser
Best for Sensitive, Everyday Use
Best For: All skin types, especially sensitive or dehydrated skin
Type: Jelly-gel cleanser
Key Ingredients: Matcha, hemp seed oil, sodium PCA
Why It’s King:
KraveBeauty’s jelly-textured cleanser delivers antioxidant protection while calming and hydrating the skin. It’s gentle enough for double cleansing and strong enough to leave skin fresh without stripping.
What Users Say:
“It feels like a green smoothie for my face—light, soothing, and smells like clean skin.”
✅ Pros:
- Safe for daily AM/PM use
- Won’t disrupt barrier
- Vegan + fragrance-free
❌ Cons:
- Doesn’t fully remove waterproof makeup
Verdict:
🔥🔥 Certified GOATED – Your everyday cleanser MVP.
🥇 2. Transparent Lab Urea Gentle Cleanser
Best for Texture Issues + Dry Patches
Best For: Dry, textured, or flaky skin
Type: Cream-gel hybrid
Key Ingredients: 5% Urea, glycerin
Why It Hits:
This underrated cleanser buffs away flakiness and roughness gently, leaving skin smoother and more hydrated with every use. It’s also great as a body cleanser for keratosis pilaris (KP).
✅ Pros:
- Smoothing without exfoliating acids
- Gentle enough for rosacea-prone skin
- Multi-use for body and face
❌ Cons:
- Not super travel-friendly (heavy glass bottle)
Verdict:
🔥👍 Worthy Add-to-Cart – The texture-smoothing sleeper hit.
🥇 3. Suisai Beauty Clear Powder Wash
Best for Travel + Gentle Exfoliation
Best For: Oily, congested, or travel-prone skin
Type: Powder-to-foam cleanser
Key Ingredients: Enzymes, sunflower oil, avocado oil
Why It’s Aesthetic Goals:
Packaged in single-use pods, this Japanese cleanser is perfect for exfoliating on the go. It foams up gently to remove dead skin cells without drying out your skin.
✅ Pros:
- TSA-friendly powder
- Great lather and post-cleanse glow
- Low-irritation exfoliation
❌ Cons:
- Single-use pods aren’t the most sustainable
Verdict:
🔥👍 Worthy Add-to-Cart – Your glow-up cleanser, anywhere you go.
💧 Honorable Mentions
- Naturium Niacinamide Cleansing Gelée – Great for SPF removal and one-step simplicity
- Muji Mild Oil Cleanser – Japanese oil cleanser perfect for double-cleansing fans
- Geek & Gorgeous Jelly Joker – Best drugstore cleanser for sensitive, minimal routines
- Neutrogena Stubborn Texture – Acne-safe formula with salicylic + glycolic combo
🧍♀️ Who Should Get What?
| User Type | Best Cleanser |
|---|---|
| Sensitive Skin | Crave Beauty Matcha Hemp Cleanser |
| Rough / Textured Skin | Transparent Lab Urea Cleanser |
| Frequent Flyers | Suisai Beauty Clear Powder Wash |
| Acne-Prone Teens | Neutrogena Stubborn Texture Cleanser |
| Minimalist Queen | Geek & Gorgeous Jelly Joker |
🧪 Texture & Tech Showdown
👉 Winner: Naturium Niacinamide Cleansing Jelly
📌 Why It Wins:
This cleanser handles everything in one step—from sunscreen to sweat—and feels silky while doing it. It’s perfect for low-maintenance skin routines or morning showers.
📌 Why Crave Beauty Wins the Crown:
- Green tea and hemp = calming + antioxidant-packed
- Perfect jelly texture for AM/PM
- Gentle enough for barrier repair routines
- Minimalist, sustainable packaging
🎯 Conclusion:
All three deliver legit skin benefits, but Crave Beauty Matcha Hemp takes the W for being a cleanser you can rely on every single day. Clean skin starts here—and it never felt better.